what makes people buy things?

To get straight to the point I would say the desire to feel good, but many people have a logical aspect or analytic side, while the emotional side is also working. Having these two things in mind I have read many articles that specify why people buy and many articles that say no one can know. I like to say that I agree to one or the other, but a combination of both would be a better approach. Now, depending on the industry people will buy with different expectations in mind.

When people buy a book for instance, they may go online or to a local bookstore and the expectation is to find the book, but when people are spending thousands of dollars to get their house remodeled the expectations are higher and they are a lot more careful on who they choose. Many times I found it very interesting that they choose me rather then the cheapest guy because I was able to engage with them on top of the fact that our company was very reputable. People buy from you when they like you. People buy things that matter to them based on the level of importance. Some of these things include buying what they need first, and then they can purchase some of the things they want. When people get carried away with the wants then they are probably the type of people who purchase based on emotions rather then the analytic aspect of their brain.

This article does not cover all aspects of the purchasing procedure or why people buy, but it can help you with some tips that can help you improve your sales skills. For example, if you are a car sales representative have a training or search the internet  by typing "how to sale cars." if you are a waiter or server search the internet on tips about how to increase waiter tips. You will find amazing ideas that you can utilize in your job that will help you keep it simple and sale more. Some sales require a little more then just an internet search. You probably need a lot of training and knowledge of the product in order to answer all the questions, but you need to do what ever it takes to get the knowledge and skills necessary to represent and be successful.

All the Best
Eddie Lago/ MBA

Why Life Coaching Is Getting Great Press

Why Life Coaching Is Getting Great Press

Life Coaching is all the rage. Improving oneself is in and a medical definition of your problem is not so great to hear. The Life Coaching profession in America is booming. Therapist out life coaches in.

What Does A Life Coach Do

Generally speaking a life coach helps people empower themselves by learning to recognize key things about one’s feelings and thinking. There are a lot of discontented people in America and they would to get their lives revamped. The problem with this profession is that it is yet to be regulated and a formal set of education has not been established.

A life coach in unlike therapists because they do not rescue the deeply depressed they only wish to guide people whose lives are only slightly askew. In short life coaches are someone you work with in order to set your goals straight and for you to follow those goals. Life coaches do not delve on the past history of client’s life. Instead they tackle today and the future.

Who Get Coached?

For those macho men who hate getting into the emotional stuff life coaching is extremely popular. What’s more, because life coaching takes on a sports persona kids and families in general respond better to the programs. Life coaching is not all about talking, a guide gives certain activities where in there is equal cooperation.

The Downside of the Matter

The problem with life coaching is that it is an unregulated profession. Although a lot of life coaches have trainings and education regarding this field, still a number remains undisciplined in this arena. The life coaching profession has no basis for qualification, no unified approach as to what makes a life coach a life coach. Most of the guiding practices are unproven and no extensive studies have been done.

These unproven methods pose a certain risk because life coaches are not equipped to recognize if their clients have serious mental illness and therefore will have to see the appropriate physician. The guide might put him/herself and the client in danger.

The need for a cheerleader, a planner, a sort of life secretary if you will is a good premise, but what people really need is more than that. What if the life coach fails to see the signals that a certain person is not only in need of a pick me up but is actually in serious trouble? Experts are getting wary, they want mental professional to enter the field of life coaching because they are better able to analyze a person’s psyche and actually deliver the appropriate needs.

In the past, life coaching was used as a business motivational tool. Human resources see that high powered executives do get restless and might want to evaluate their lives. Life coaches are used to help those worried individuals see reality and appreciate what they have while going after what they are passionate for.

In Closing

Unlike popular belief, life coaching is not a quick fix. The session can take months and months of activities in order to really see ones self clearly in connection to reality. Life coaching is interactive, it is positive, it moves forward. These are the reasons why life coaching is actually good for people. The emphasis however is on whether a life coach is qualified to be one or not.

All the Best
Eddie Lago

Indie Music

Indie is an abbreviation of the term independent. It is a global term that refers to rock artists. Such artists belong to unsigned bands or work for independent labels. Initially, indie artists use to make only rock music and they were characterized by unusual sense of fashion. However, in present days, they explore and make all sorts of music.Right from rap, hip-hop, rock, jazz to classical, indie music artists have made a solid mark in the music industry. These artists cover a wide range of music and they have some amount of commitment to their cultural values. The subcategories of indie music range from punk rock to different experimental music. Moreover, this is a considerable difference between one forms of indie music to another. Indie rock has more of guitar notes to it, and this music has the combination of guitar and pop music. Some indie music artists also combine distorted sound of instruments and mix it with older songs or folk songs. Indie musicians have come with new form of indie music, post rock music. To make this music, they do not use traditional instruments, as they usually keep the musical intensity at a very high level.Read more about indie music Therefore, post rock is a complex form of indie music. Other Details: Indie artists promote Indie artist music through websites, radio stations, by performing in college festivals and heavily rely on mouth-to-mouth publicity. They make their own songs, music and release the records by spending their own money, or at times, they get finance from independent record companies. If indie artist music has immense potential, they become stars overnight. As a result, major music labels approach potential Indie musicians, indie artist musicians and sign contract with them. Usually, they do extensive touring. However, at the same time, there are many Indie music artists, who have vanished after topping the charts with just one record. Some resurfaced, but were not able to revive the magic of their earlier albums and disappeared eventually. Whatever may be the past, indie music and indie musicians continue to attract people on the dance floor, because this form of music has tremendous fan following around the globe.For more info visit indie music

Home Fitness on a Budget

Home Fitness on a Budget

Busy schedule has prompted most to do their fitness routines outside the confines of a commercial fitness center. But that is not the only reason why many do not enroll to a gym anymore. Budget has now become one of the main reasons why for some, it is most practical to exercise at home. Here are some of the things you can do to stay in shape without having to pay for a membership and spend time commuting to your gym.

Hiking

Contrary to what most people think, hiking is not a weekend activity. And not because you carry a backpack that can hold all your survival stuffs means that you have to stay overnight on the trail. Hiking can be a regular exercise routine, which can be done several hours a day on your free day, especially if live near hiking parks and trails. Hiking is free and can burn as much as 550 calories per hour.

Walking. Jogging. Running.

Putting on your rubber shoes and going around the neighborhood may not be as adventuresome as hiking in parks and trails, but you can still get almost the same health benefits and physical fitness. A good hour of walking can burn up to 380 calories. Jogging and running can burn much more than that.

However, the main disadvantage of walking around the neighborhood is you cannot do it all throughout the year. When the weather is bad or if the winter season has begun, you cannot simply go out and run around the neighborhood (this is the reason why treadmill is so popular). Still, it is still better to maximize the warm days by walking or jogging around the neighborhood than just sitting on your couch and do nothing. Plus, it is free.

Home DVDs

Over the past years, home videos have vastly improved creating quality and very useful training techniques that often require little or no equipment. From $10 to $30, you can get professionally made workout DVD regardless of your fitness level. Take note: do not be too concerned of the celebrities that endorse these products. What you should be looking out for is if the instructional video is created by a credible fitness professional.

Use your existing exercise machine.

It is estimated that 80% of exercise equipment bought in the United States is not used after the first year. This stunning figure only equates to one thing: if you are consider buying new exercise equipment, you are more likely to stop using it after some time. And if you have bought one before, you probably still have it somewhere in your house. That leaves us to the question, do your really need to buy a new one? If you already have existing equipment and if it is functioning well, use it again. There's nothing wrong with using old exercise equipment. What is wrong is actually buying a new one knowing that you can still use something.

Buy the basics

Having a treadmill or an elliptical trainer at home is cool but that doesn't mean that you must buy one. Remember that they only simulate activities you can do outdoors so you can always choose to forego buying any one of these if you cannot afford to buy one. Just buy the basics like weights, exercise mat and exercise ball. They all provide various workout techniques but do not cost as much.

PPC Marketing

PPC marketing - Popular method of advertisement on the Web

PPC marketing or pay per click marketing is the most popular method of advertisement employed by various websites on the Internet. PPC marketing may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, PPC marketing is the online advertiser's medium of choice for promoting products and services to online consumers.

PPC marketing is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. At the same time as consumers are relieved of having to get annoying emails or pop-up ads for products and services.

When an online consumer searches for a specific product or service on the Internet, corresponding PPC marketing ads are also displayed alongside the results generated by the search engine. This forms a highly targeted consumer group that is more likely to purchase a specific product or service. In addition, websites get to limit their advertisement costs with the use of PPC marketing. PPC marketing is truly a winning solution for both parties.

Possible drawbacks of PPC marketing

Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertisement method. Simply submitting PPC marketing ads to a search engine such as google, does not make up the entire campaign.

PPC marketing requires a calculated and systematic approach to setting up ads. PPC marketing involves the use of keywords and biddings in order to get top placement on a search engine. Getting top search engine placement helps boost traffic to a website that can easily translate into profit.

Without the necessary experience and knowledge to carry out a typical PPC marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads.

Bidding on keywords can also be quite costly, as the growing number of websites on the web struggle against each other to bid on the most popular keyword for their PPC marketing ad. Obviously small business websites are at a disadvantage here since big business websites are able to pay more for popular keywords related to their site. This is because most small businesses only set aside a small portion of their capital for advertisement, putting them at a disadvantage.

Running an effective PPC marketing campaign

There are a number of things that a website should consider when running an effective PPC marketing campaign. It is important to develop a marketing plan in order to get the most return on investment from PPC marketing. Selecting the most appropriate keywords that relate to the site's business is essential in PPC marketing.

However, simply choosing the most popular keywords does not necessarily translate into profit. Selecting more specific keywords that will put a site within the first ten results of a search also gets greater awareness from online consumers. In addition, it doesn't cost as much as getting the top spot for PPC marketing.

It is also important that a website constantly monitors the performance of their PPC marketing campaign. This will help the site modify any existing PPC marketing ad to make it more productive. At the same time any PPC marketing ad that has not proven effective can be immediately discontinued. Altering PPC marketing ads is a continuous process that many websites do in order to increase their return on investment.

Getting professional help with PPC marketing

The popularity of PPC marketing has given rise to professionals offering PPC marketing services for small and big businesses. Hiring a professional PPC marketing company is advisable for a small business without experience in PPC marketing. Most PPC marketing companies offer reasonable rates for their services and at the same time produce acceptable results.

A PPC marketing professional can attend to all the details commonly involved in a PPC marketing campaign. Handling a PPC marketing campaign is a time consuming process that can be overwhelming for a small business. A PPC marketing professional can help set up a PPC marketing campaign and later on train someone from within the business to handle it to ensure its continued success.

Video Blogging

Getting started with videoblogging


Videoblogging is the next generation of posting ideas and products over the internet.  Everybody knows about textblogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, videoblogging exceeds that by far.

A videoblog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it.  Videoblogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregators.

Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you videoblog through RSS, then most probably you are getting your target market.

People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it.  All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.  

Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s royalty through videoblog.  You’ll get phone call orders in no time.

If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a videoblog.

Invest in a good web camera. The higher its resolution is the better the output. And you like to present your goods in the optimum way so get the best one possible. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing.

Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.

Should you require sounds for your videoblog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a videoblog.  It is advisable to make your sound effects as enticing as the video.

Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs              are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.

Videoblogging is a great tool but it also has it downside.  It may slow down the computer so other may steer clear of it.  Download time may also be time consuming especially if customer is still on a dial- up connection.

But don’t let those stop you. Let videoblogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site.

Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Videoblogging offers an interactive way of selling. You involve the customers. You instill in them the advantage of your goods.  And at times, those are enough to make a sale.




All the Best
Eddie Lago


 

Life Coaching For Those Buried In Debt

The financial crisis has brought everything to a head. For a supposed super power the United States of America’s citizens is impoverished, and relying heavily on welfare. Every one is fighting to keep there heads above water and under a roof to call their own. Michigan’s auto industry has completely collapse. Giants are begging for a bail out to keep them afloat.

Financial Struggle

You know you’re not alone. The news about foreclosures, high credit card debts and bankruptcy is a national phenomenon. The knowledge that everyone else is down on their knees should not make you complacent, because in the first place: why are you in that situation? Granted millions of people have committed the same mistakes that you have. In the end however, you should have been keen enough to recognize that you were going under.

With everyone clamoring for help, the internet has taken advantage and a lot of people are claiming as experts in the field of credit. Unfortunately their supposed help will probably set you back even more than you already have. You do not need an expert on finances, all you need is someone to make you see within your self and realize what you did, and what is happening is your own doing and could only be undone by you.

Getting back in Financial Shape

The key to getting financial power and control back is learning how to budget. Taking time off to sit down and review the amount of money you make against your expenses is the first step to gaining financial freedom. The most basic step is often the one that’s bypassed because everyone thinks that they have great control over their spending habits. Do not leave everything into in to chance, its better to have things written down, because then you are unlikely to forget it.

Identify, and Calculate

The second step is to write the things you do in a daily basis for a period of one week. In that one week how many times did you go to the grocery? Eat out? Have a drink? Give in to the temptation and buy that perfect pair of shoes which go so well with your new hand bag and designer clothes?

Did you know that making one trip to the grocery store with a week’s list of needs and commodities will actually make you some extra money left over for savings? Going to the grocery ones a week saves you gas, time, and unnecessary spending.

As you eternalize, you will find out that you dug the hole you are in. More often than not you know that you are not supposed to buy to cute jimmy choo’s because you cant afford it and yet you still purchase the thing. The absolute realization is that impulse gets you into trouble. So what should you do?

Life Coaching Tips

The use of a life coach to straighten up financial mess is also a good idea. Life coaching makes us more aware of our selves as a person. We see the good, the bad, and the ugly all rolled into the life that we currently are leading. Life coaches burst your bubble for you to pinpoint your own weaknesses, realize your goals and take action to make your life better.

All the Best
Eddie Lago

The Life Coaching Miracle

The Life Coaching Miracle

Do you feel like you’re on a slump lately? Most of the time we want so many things that we don’t know which road to take; more often than not we find out that if we put our mind into it we can actually succeed in numerous career choices. This new found realization makes things even more complicated than it already is.

Being able to find out which things we are passionate about is very difficult because we desire a lot of things. When we reach the pinnacle of success we think that we will want nothing more, and yet when we get there things get even murkier and murkier that we eventually loose our sense of self completely.

Just Like Alice

Success is not the basis of finding ones self. Advice is useless, because no matter how many people you talk to if you don’t heed what they say then it means nothing. What’s more other people’s opinions are one sided because they do not know the entire situation. Only you have the power because you are the one who experience your life from every degree and angle.

Coaching In A Nutshell

Contrary to popular belief life coaching is not like therapy. Life coaches are not like psychologists either. Life coaches acts as radical catalysts to provoke you into action. Life coaching is an alliance; a synergy between the coach and the person being coached. Life coaching is founded on the belief that people know the answers to their own questions. If you are on a journey blindfolded, you and you alone can take the covering off your eyes; and so they incite you to discover your life’s purpose may it be in relationships, career and everything else in life.

Experts Of Life

Most people ask if life coaches are experts in life. Of course they are; they are experts in their own lives. You see a life coach does tell you what to do, because that’s what they did to make their own lives successful. Every person is different; every way of life has their own variations. We are the authority, the only qualified person to make decisions and suggestions regarding how to better our lives emotionally and psychologically.

We may not know it, but we have the power to recognize which key decisions in our lives are best for us. Every day we make trivial choices that although we might not realize it at first these decisions actually have a great impact in our lives. Life coaches can help us realize certain aspects of our lives, and then provoke us into action to make life more fulfilling.

Making Life Work

There have always been these standing rules that we should segregate our brain from our heart from making decisions. What others fail to realize is that when the heart is connected to the brain, we make better resolutions.

Life coaching is often used by fortune 500 companies to keep their employees focused and content. People at the top of their game are coached so why shouldn’t we be? A chauffer is no different from a company CEO is a sense that both serve their purpose in society. The question is the two happy with the path they have chosen? Life has many facets to contend with. Pinpointing these areas and dealing with them effectively takes a lot of soul searching and nothing’s wrong with a little urging.

All the Best
Eddie Lago